04 May 2012

CableFAX

 

Travel Channel’s all-American “Destination Summer” programming initiative kicks off May 20 with a week of American-themed travel programming followed by the launch of 7 new originals, including “Xtreme Waterparks,” “Insane Coaster Wars” and “RV Kings.” CableFAX spoke with Andy Singer, gm, Travel Channel, about defining the network and differentiating itself from competitors in Friday’s CableFAX Daily. Here Singer discusses this summer’s focus on domestic travel and the challenges of building a lifestyle brand.

 

Click here to read the full interview in CableFAX

 

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