Land Rover is partnering with Scripps' Travel Channel to launch a Facebook series called “Uncharted Discoveries" that asks viewers via Facebook Live to help guide the interactive journey.
Land Rover worked with its media agency Mindshare and its specialty unit Mindshare Content+ Entertainment. Also contributing to the effort was Spark44, the joint venture ad agency dedicated to Jaguar and Land Rover brands.
Each day between June 8 and 11, Facebook visitors will select between two adventures to send Travel Channel host Josh Gates along with five influencers across travel, sports and food.
These trips showcase Land Rover's new Discovery.
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