Texting and messaging friends tends to bring out our inner foodies, and the Food Network has used a Facebook Messenger bot to join that conversation.
Food Network has invested in its chatbot since it first launched in November 2016, even after the initial hype dropped off.
While other brands and publishers had difficulties being conversational with users, Food Network prefers it.
“Messenger enables frequent interactions with our customers and users of Food Network by removing as much friction as possible and making it easy to go back to,” said Liesel Kipp, SVP of product and design at Scripps Networks, which owns Food Network.
For instance, the pub added a feature to its bot called “Meal Match” in September that presents dinner ideas – and users can easily start using it while engaged in a Facebook Messenger conversation with Food Network.
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