The “G” in HGTV has long been missing, but as Kevin Yanik writes, the brand is positioning itself with the help of Dümmen USA and Agricola Management to better connect with its audience and attract a new generation of gardeners.
March 28, 2012
We’ve been hearing about the HGTV Home Plant Collection for months, dating back to late 2011 when select breeders were chosen to make their pitch to HGTV. Ultimately, Dümmen USA won the exclusive rights to produce the first annuals for the collection. For the first time Tuesday at the California Spring Trials, we saw which Dümmen genetics are featured in it and how the Agricola Management Group is positioning it.