06 September 2016
Mediapost

Lipton Puts TV On Ice, Turns To Snackable Content To Steep Millennials In Brand

PepsiCo's Lipton brand turns to Food Network to come up with new ways of steeping younger consumers in the venerable iced tea brand. 
24 June 2016
International Business Times

VidCon 2016 Shows Online Video’s Dominance Over Generation Z, And Brands Are Taking Notice

In many areas, digital video is increasingly in competition with TV. But that’s not the case for the teen and tween demographic. There, internet video has already won.