08 January 2015

Cynopsis

According to Beta Research’s new fall 2014 “Ad Executive Study: Evaluation of Basic Cable Networks/Broadcast Networks,” cable nets that ranked high in ad executive perceptions were not necessarily those with the highest ratings.

“Top ranked networks or network groups include those with a clear and positive brand identity,” Andrew Klein, president, cable TV division, tells Cynopsis. “For example, on offering a desirable programming environment in which to advertise, the top ranked cable networks were ESPN, Food Network, HGTV, Discovery Channel and History.”

As for the basic cable nets ad execs said they were most likely to increase ad spending on in the next 12 months, ESPN topped the chart with 50 percent, followed by 41 percent for HGTV and USA and 40 percent for Food  Network and Bravo.

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