Young people don't just care about food. They're obsessed with it. That was the takeaway at the recent Food Network "Meet Generation Yum" event held at New York's Project Farmhouse. They're watching more food content than ever before, ravenous about eating it and even embracing convenient ways to cook more at home. Based on Scripps Networks Interactive research into the eating, cooking and viewing habits of Millennials and Gen Z-ers, the company developed Genius Kitchen, the new digital food brand at the intersection of entertainment and utility. The company also acquired Spoon University, a community site with content created by and for college students across 250 campuses around the world. The mission of these new digital brands is to serve up food content the way next-gen food consumers want it: on their own terms.
According to Ann Lundberg, Senior Vice President of Digital Sales for Food Network, the "Generation Yum" event was conceived as an opportunity to share the insights gleaned from Food Network's extensive research on these emerging food fanatics with Scripps' brand marketer and agency partners. Guests had the opportunity to sample delicious fare from local chefs, ranging from healthy to decadent.
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