Cynopsis
27 October 2016
Which digital basic networks are most important to potential cord cutters? Beta Research’s 2016 Basic Network Evaluation Study found that on percent rating important to enjoyment of cable, the top ranked digital basic networks were: NFL Network (45%), Investigation Discovery (44%), Discovery Life (43%), FX Movie Channel (43%), Disney XD (42%), BBC America (41%) and Discovery Family (41%).

On percent of adults mentioning as a favorite digital basic channel, BBCA (19%), ID (17%), NFL Network (17%), Cooking Channel (16%), Nat Geo Wild (16%) and Hallmark Movies & Mysteries (15%) ranked the highest. And on average perceived value among viewers, the top ranked digital basic networks included Fusion ($2.78), NFL Network ($2.72), Tennis Channel ($2.57), INSP ($2.54), American Heroes ($2.38) and Viceland ($2.37).

As in other Beta studies, specific networks with lower viewing levels demonstrated high value among their smaller audience,” Andrew Klein, president, cable TV division, Beta Research, tells Cynopsis.
 
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