27 March 2012

CableFAX

 

When it comes to sustainable growth, more and more programmers are looking to their international media business. Not only are there new launches to be made, but there are new advertising dollars to be courted. This month’s roundtable quizzes some of the execs heading up this overseas growth, as they discuss what areas are hot and how their brands play in other countries. Joining our discussion are Scripps Networks COO, Intl Bob Baskerville; Discovery Nets Intl evp, COO John Honeycutt, and National Geographic Channels CEO David Lyle.  
 

Read the full story here.

 

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