Ad Exchanger
23 August 2016
When publishing content via social media, the biggest hits don’t always follow conventional wisdom.


One of Scripps Networks Interactive’s most popular videos on social media featured best practices for storing fresh vegetables, according to Vikki Neil, the company’s SVP and GM of digital. Counterintuitively, the video performed much better on its HGTV channel than on the Food Network.

“That challenges conventional thinking,” Neil said. “What takes off and goes viral is not always what you would anticipate.”


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