In 2016, Scripps Networks Interactive consolidated content development for its lifestyle media networks (HGTV, Food Network, Travel Channel, Cooking Channel, DIY Network and Great American Country) under Allison Page, General Manager of U.S. Programming and Development. The results have been impressive: All six networks experienced C-3 ratings growth among adults 25-54. HGTV led the pack with its highest finish ever, as the No. 2 network in total adults, behind Fox News.
I spoke with Allison about how Scripps' programming strategy is fueling increased viewership across the portfolio, as other networks struggle to hold onto audiences.
Ingrid Laub: Your organizational structure is fairly unique. Why was the change implemented?
Allison Page: While the programming across our six networks is distinct, the fundamental promise of entertaining, inspiring content carries across them all. We have a different lens for each network but it makes sense to have concepts pitched to and generated by a unified team that can consider everything in our world. It's more efficient and enables us to determine where a project will reach the biggest and most passionate audience.
Ingrid: You're coming off an incredible year. How are you keeping the momentum going, especially with HGTV?
Allison: It's driven by our development slate and keeping the pipeline filled with originals. In the second half of this year, we'll premiere over 1,200 hours of original primetime programming across all our networks. For the rest of 2017 we have 40 pilots and over 75 concepts in development for HGTV alone. We know that not everything we make will work, but we get up to bat as often as we can because that gives us the best chance of finding the next hit.
For the complete interview, head over to MediaVillage.