14 September 2016

When stars from some of the most popular franchises on Food Network, HGTV and Travel Channel band together, one channel may not be enough to contain them.

The owner of all three outlets, Scripps Networks, plans to broadcast a Halloween special featuring HGTV ‘s Egypt Sherrod, Drew Scott and Jonathan Scott; Food Network’s Tia Mowry and Duff Goldman; and Travel Channel’s Adam Richman striving to out-do each other in a Las Vegas competition across all three networks at once. In doing so, the company is suggesting that the simulcast strategy – reserved in recent months for special events and important show debuts – is becoming more mainstream.

Read the full story here.

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