Scripps Lifestyle Studios, the social and digital production division of Scripps Networks Interactive, has launched a global unit in an effort to increase digital content production and develop a more diverse talent roster.
The expansion will center on digital food, home and travel content for Scripps’ domestic brands, Food Network, HGTV and Travel Channel, and will extend to the company’s international operations in London, Warsaw, Singapore, Sao Paulo and Miami.
“The global expansion of Scripps Lifestyle Studios will allow Scripps Networks to quickly scale a greater global presence for our premier brands, using local expertise to accelerate the creation, distribution, and monetization of the content while helping source additional content and to identify fresh new talent,” explained Derek Chang, head of international lifestyle channels for Scripps Networks Interactive, in a release.
For example, Food Network will expand its #FoodNetworkFinds series to the UK, where a new franchise titled Enchanted Eats will be produced and distributed globally.
Head over to Realscreen to read the full article.