Ratings success continued in February for Scripps Networks Interactive and its digital arm Scripps Lifestyle Studios, which garnered more than 770 million digital video views, quadrupling last year’s views.
HGTV topped February as the No. 1 primetime network among W25-54 and upscale W25-54. February 2017 closed as the net’s second highest rated February ever with P25-54 on HGTV, ranking No. 5 among ad-supported cable and No. 1 in weekends. The month also delivered the net’s highest rating ever with Millennials (P25-34), up 2 percent versus last year. Top performers for the month included Fixer Upper, Flip or Flop, Property Brothers and Beachfront Bargain Hunt.
Food Network ended February 2017 with a 5 percent lift among P18-49 and 2 percent ratings gains among both P25-54 and W25-54. The net ranked No. 6 among W25-54 and No. 10 among P18-49. Worst Cooks in America was the top-rated show of the month, with the current season-to-date seeing an increase of 36 percent over the prior season. Other solid performers included Kids Baking Championship, Ginormous Food, Guy’s Grocery Games, Beat Bobby Flay, Chopped and Cooks vs. Cons.
Travel Channel saw 10 percent ratings growth among M25-54 for the month and attracted an upscale audience with median income up more than $5k over last year. Ratings drivers for the month included Expedition Unknown, Bizarre Foods: Delicious Destinations, Bizarre Foods with Andrew Zimmern and Mysteries at the Museum.
DIY Network experienced 20 percent year-over-year growth, making it the highest rated and most watched February in network history among P25-54 and W25-54. Rating drivers for February included Texas Flip N Move, Tiny House, Big Living and Holmes and Holmes, which grew the timeslot by 17 percent over the prior year.
Cooking Channel delivered its highest rated and most watched February ever among both P25-54 (+13 percent) and W25-54 (+10 percent) vs. last year, marking the eleventh straight month that either grew or matched year-ago delivery. Ratings drivers included Carnival Eats and Food: Fact or Fiction?
Great American Country’s top rated show Living Alaska concluded its highest rated season ever, growing its timeslot 121 percent over last year. Other key rating drivers for the month included Going RV (+22 percent) and Flea Market Flip.