Mediapost
06 September 2016
Food marketing to Millennials can be a tough chore for even the best of companies. And for an old-line beverage brand, that may be a harder task.

That is what PepsiCo’s Lipton brand was up against -- the goal to reimagine its iced tea line, beverages and tea bags -- for a new generation of Millennial consumers.

Enter Scripps Network Interactive, home to Food Network, HGTV, the Cooking Channel, to come up with new ways of steeping younger consumers in the venerable brand. Not surprisingly, content marketing figured heavily in the strategy.

Read the full story in Mediapost
<< Back