Ad Age
23 August 2016

Life cereal will be back on air with its first TV campaign in nearly a decade as the brand tries to reconnect with today's busy families.

The cereal is also getting a new tagline, "Enjoy All of It," in a marketing push that comes as breakfast cereals in general try to win over diners who have a variety of options for their morning meals such as yogurt, bars and breakfast sandwiches.

"We feel really good that Life has a reason to compete in the marketplace and it does really fit into people's lives," said Quaker Ready-to-Eat Cereal Marketing Director Jessica Spaulding.

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