Adweek
11 August 2017
Translating an online career into mainstream success
When Hannah Hart began uploading videos to her YouTube channel in 2011, she would get a little tipsy and attempt to cook something. In the early days, it was as simple as an omelette or tacos, but some of her latest creations have been more complicated, like croissants or a soufflé, and she’s still a little tipsy.

In between filming and editing videos on a regular basis, Hart has also appeared in two feature films alongside her internet and real life best friends, Grace Helbig and Mamrie Hart; she starred in a reboot of Electra Woman and Dyna Girl for Fullscreen; and released two books, one of which was a slightly satirical cookbook and the other a collection of journal entries and essays about her life and struggles.

Now, Hart joins the ranks of television media with her very own show on Food Network: I Hart Food.

One part exploration and two parts deep-dive, I Hart Food follows Hart around the country where she meets people from specific cities or regions to highlight what they cook best. In one episode she goes to Santa Fe, where she becomes obsessed with red and green chili peppers. In another, she ventures to Portland, Maine where Hart and her crew investigate why so many restaurants that have been around for over 40 years serve very similar dishes.

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