Ratings success continues for Scripps Networks Interactive as well as its digital division, Scripps Lifestyle Studios, which extended its hot streak, reaching 2.6 billion video views for the quarter, five times greater than Q1 last year.
HGTV closed the first quarter of 2017 with a bang, ranking as the second highest rated quarter ever with P25-54, M25-54 and W25-54 during primetime, and taking the No. 1 cable spot during primetime and weekend among W25-54. Hit series Fixer Upper and Flip or Flop drove the quarter, along with Property Brothers and Love It or List It, which wrapped up top-rated seasons. The network finished March 2017 as the No. 1 cable network in weekend among P25-54 and W25-54, and No. 1 in prime among upscale W25-54.
Food Network finished the quarter with year-over-year ratings gains among W25-54 and W18-49, with both demos up 4 percent. Among cable networks, it ranked No. 6 among W18-49, No. 7 among W25-54, and No. 10 among P18-49 on impressions. Leading the quarter were Worst Cooks in America, Kids Baking Championship and Diners, Drive-Ins and Dives. Food Network finished March with a year-over-year ratings increase of 4 percent among W25-54 and a 2 percent ratings gain among W18-49.
Travel Channel delivered first quarter ratings gains of 9 percent among P25-54. Ratings drivers included Expedition Unknown (up 40 percent versus prior season), Bizarre Foods: Delicious Destinations (its highest-rated season ever) and Bizarre Foods with Andrew Zimmern. In March, the net posted ratings growth among P25-54 (+4 percent) and M25-54 (+19 percent).
DIY Network recorded its fifth consecutive quarter of year-over-year ratings growth in Q1. Ratings drivers included Building Alaska, Texas Flip N Move, Holmes and Holmes and Tiny House Big Living, with its highest-rated season ever, up 69 percent versus the prior season. In March, the network experienced year-over-year ratings gains among P25-54 (+3 percent) and W25-54 (+1 percent).
Cooking Channel ended the quarter with its highest rated and most watched quarter in primetime among P25-54, posting 18 percent year-over-year growth. Cooking Channel also marked its highest rated and most watched March ever in prime among P25-54, up 13 percent year-over-year. The network continues its twelfth straight month of growing or matching year-ago delivery among P25-54. Highest-rated programs for the quarter included Carnival Eats, Dinner at Tiffani’s, Cheap Eats, Food: Fact or Fiction?, Unique Sweets and Cake Hunters.
Great American Country recorded its highest rated first quarter since 2007. Overall impressions were up 9 percent among P25-54 and up 23 percent among M25-54 versus last year. Flea Market Flip and Big Time RV were among the ratings drivers for the quarter alongside Living Alaska, which concluded with its highest-rated season ever, growing its timeslot 121 percent over last year. The network delivered its highest-rated March ever across all key demographics (P25-54, M25-54 and W25-54).