23 August 2016
Ad Exchanger

Scripps Networks Interactive’s Recipe For Platform-Specific Content

When publishing content via social media, the biggest hits don’t always follow conventional wisdom. One of Scripps Networks Interactive’s most popular videos on social media featured best practices for storing fresh vegetables.  Counterintuitively, the video performed much better on its HGTV channel than on the Food Network. 

09 August 2016
The Wall Street Journal

Scripps Says Ad Revenue, Polish TV Acquisition Drove Sales Growth

Scripps Networks Interactive Inc. said advertising sales and a recent acquisition pushed revenue higher in its most recent quarter.
14 July 2016

CYNOPSIS MEDIA Presents: Special Report: Lifestyle Programming

Like ants at a summer picnic, today’s viewer seems to have an insatiable appetite for lifestyle programming
13 July 2016
Los Angeles Times

Broadcast and cable TV upfront ad sales end slump with 4.5% gain

Broadcast and cable networks’ advanced ad sales for the upcoming TV season are expected to hit $18.6 billion, the best showing in three years
06 July 2016
The Washington Post

Ground beef, yes; sumac, no. This editor knows what food magazine readers want

Maile Carpenter was appointed founding editor-in-chief of Food Network Magazine, a joint venture with Hearst, in 2008. Since then, the publication has become the best-selling monthly food title on newsstands
06 April 2016

Ads More Effective In G-Rated TV Shows

TV commercials seen in TV-G rated programming scored 27% higher attention and purchase intent than commercials in programming with TV-14 and TV-MA ratings, per a study conducted by Nielsen, commissioned by Scripps Networks Interactive and cable channel UP TV.