06 October 2016
MediaVillage.com

Scripps Starts the Holiday Season with First-Ever Three-Network Simulcast

Storytelling, branded content, bespoke, cross-platform, audience development and partnership were big buzzwords throughout Advertising Week. When packaged together, the power of ideas and insights can create magic. 
05 October 2016
Live Science

Yetis Swarm Manhattan: The Lore of a Furry, Human-Like Beast on Travel Channel

What do you call a gathering of yetis? Whatever the name, there were plenty of them in New York City when 26 costumed cryptids rolled up to the iconic Flatiron Building, their visit heralding the Oct. 5 premiere of the Travel Channel special "Expedition Unknown: Hunt for the Yeti," 
03 October 2016
Multichannel News

Yetis Will Roam the Streets of New York In Search of ‘Expedition Unknown’ Buzz

Travel Channel’s buzz-building efforts behind its unscripted, four-part series Expedition Unknown: Hunt for the Yeti will culminate in a NYC-based, street campaign Oct. 4, a day before the show’s premiere.
21 September 2016
The Detroit News

HGTV reveals ‘Urban Oasis’ in Ann Arbor

HGTV opened the doors of its newest “Urban Oasis” on Tuesday, revealing a modern Craftsman-style bungalow near downtown Ann Arbor with soaring ceilings, two master bedroom suites and a screened porch connected to the garage that’s perfect for watching the big game.
06 September 2016
Mediapost

Lipton Puts TV On Ice, Turns To Snackable Content To Steep Millennials In Brand

PepsiCo's Lipton brand turns to Food Network to come up with new ways of steeping younger consumers in the venerable iced tea brand. 
21 July 2016
WICT Southeast Blog

Leadership Interview: Shannon Driver

Shannon Driver of Scripps Networks Interactive shares her journey and career advice for other women.                                                                                                            
24 June 2016
International Business Times

VidCon 2016 Shows Online Video’s Dominance Over Generation Z, And Brands Are Taking Notice

In many areas, digital video is increasingly in competition with TV. But that’s not the case for the teen and tween demographic. There, internet video has already won.
03 June 2016
The Drum

UKTV eyes better audience insights after appointing first CMO

UKTV has tasked Zoe Clapp, its first ever chief marketing and communications officer, to better understand its audience.