HGTV will look to continue its strong ratings push with a slate of new original programs, network executives said during a Scripps Networks Interactive pre-upfront chat with reporters Wednesday morning.
Storytelling, branded content, bespoke, cross-platform, audience development and partnership were big buzzwords throughout Advertising Week. When packaged together, the power of ideas and insights can create magic.
HGTV opened the doors of its newest “Urban Oasis” on Tuesday, revealing a modern Craftsman-style bungalow near downtown Ann Arbor with soaring ceilings, two master bedroom suites and a screened porch connected to the garage that’s perfect for watching the big game.
Life cereal will be back on air with its first TV campaign in nearly a decade as the brand tries to reconnect with today's busy families. The TV commercial is set to air on cable networks such as Food Network and HGTVthrough mid-November
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