At a time when most ratings are eroding, viewership for lifestyle programming is rising. All six of the Scripps Networks lifestyle channels were up last year, and that's an attractive proposition for advertisers.
Today, HGTV is part of Scripps Networks Interactive, a Knoxville-based producer of lifestyle content for television and other platforms. Scripps Networks Interactive reaches an estimated 190 million consumers per month in 170 countries and is valued as an $8 billion company.
While it is appealing to start off a New Year with rosy predictions, it is also important to take a clear-eyed look at the road (and roadblocks) ahead. We asked a few of our members what they see as the biggest challenges the digital media industry faces today.
Home & Garden Television is the mac and cheese of cable -- video comfort food. And, like that perennial favorite, it sells very well. Last year, HGTV was the third-most-watched cable network after ESPN and Fox News.
You might think the secrets to HGTV stardom lie in real estate savvy or creative design. But for shows like Fixer Upper and Property Brothers, it's that hard-to-find combination of charm and chemistry that turns hosts into stars.
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