This morning, Scripps Networks Interactive said that it has partnered with Snap Inc. to develop and produce new shows from its biggest networks, HGTV and Food Network, which will air exclusively on Snapchat’s Discover platform.
After scaling to 1 billion monthly views with short social videos, Scripps is starting to create more recurring video series and franchises for its media brands, which also include HGTV and Travel Channel.
While it is appealing to start off a New Year with rosy predictions, it is also important to take a clear-eyed look at the road (and roadblocks) ahead. We asked a few of our members what they see as the biggest challenges the digital media industry faces today.
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