06 October 2016
MediaVillage.com

Scripps Starts the Holiday Season with First-Ever Three-Network Simulcast

Storytelling, branded content, bespoke, cross-platform, audience development and partnership were big buzzwords throughout Advertising Week. When packaged together, the power of ideas and insights can create magic. 
05 October 2016
Live Science

Yetis Swarm Manhattan: The Lore of a Furry, Human-Like Beast on Travel Channel

What do you call a gathering of yetis? Whatever the name, there were plenty of them in New York City when 26 costumed cryptids rolled up to the iconic Flatiron Building, their visit heralding the Oct. 5 premiere of the Travel Channel special "Expedition Unknown: Hunt for the Yeti," 
03 October 2016
Multichannel News

Yetis Will Roam the Streets of New York In Search of ‘Expedition Unknown’ Buzz

Travel Channel’s buzz-building efforts behind its unscripted, four-part series Expedition Unknown: Hunt for the Yeti will culminate in a NYC-based, street campaign Oct. 4, a day before the show’s premiere.
03 June 2016
The Drum

UKTV eyes better audience insights after appointing first CMO

UKTV has tasked Zoe Clapp, its first ever chief marketing and communications officer, to better understand its audience.