HGTV will look to continue its strong ratings push with a slate of new original programs, network executives said during a Scripps Networks Interactive pre-upfront chat with reporters Wednesday morning.
Storytelling, branded content, bespoke, cross-platform, audience development and partnership were big buzzwords throughout Advertising Week. When packaged together, the power of ideas and insights can create magic.
TV commercials seen in TV-G rated programming scored 27% higher attention and purchase intent than commercials in programming with TV-14 and TV-MA ratings, per a study conducted by Nielsen, commissioned by Scripps Networks Interactive and cable channel UP TV.
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