Guiding Scripps Networks Interactive to get the best out of TV Everywhere
Tamara Franklin is a business builder for the digital age. At Scripps Networks Interactive, her job is to take the Scripps family of lifestyle networks all over the digital world in smart, innovative and lucrative ways.
So far this year, that has paid off in two major digital developments. In February, Scripps signed its first-ever deal to distribute its programming via a subscription-based streaming service, Amazon Prime Instant Video. That deal gives subscribers access to such popular Scripps Networks fare as Rachael Ray's Week in a Day; Anthony Bourdain: No Reservation; Cupcake Wars; House Hunters; Iron Chef America; Chopped; Man v. Food; Selling New York; Yard Crashers; and Throwdown With Bobby Flay. Also guided by Franklin, scripps in April rolled out several new TV Everywhere apps around HGTV, DIY Network, Food Network, Cooking Channel and Travel Channel. authenticated cable and satellite subscribers can download the ios and android apps at the itunes app store and on Google Play.
Franklin joined Scripps Networks Interactive in March 2009 from Turner Broadcasting Systems, where she served as VP of business development. there she was responsible for non-linear distribution deals with a focus on wireless distribution platforms. Prior to that, she was director of new business for motorola.
"Tammy was instrumental in negotiating and operationalizing two of our most important initiatives-TVE and Amazon Prime," says Henry Ahn, Scripps Interactive Networks executive VP of content distribution and marketing. "But she's not just a hard-hitter when it comes to business; people are drawn to Tammy because she's a gentle, warm soul, an incredible leader and coach to her colleagues." -Paige Albiniak