Position: Senior Vice President, Marketing and Creative Services
Shannon Driver has been with Scripps Networks Interactive for over 10 years, Her current venture is as the Senior Vice President of Marketing and Creative Services for all six of the company’s network of brands. Before her promotion in 2015, she oversaw all of the marketing efforts for HGTV, DIY Network and Great American Country. The decision to put both the food and home categories under Driver’s leadership was influenced by her proven track record of blending multiple interests and goals into acohesive strategy.

Since joining SNI in 2004, Driver has served in various marketing-related roles, including ad sales marketing, marketing/brand partnerships, media strategies/buying and experiential marketing.

During her time in the SNI Ad Sales Marketing group, Driver managed some of the company's largest promotions, including HGTV Dream Home, DIY's Best Built Home and Summer for Life, the first cross-network promotional and programming event at Scripps Networks Interactive. Her work for HGTVDream Home included developing marketing extensions for clients such as Sherwin-Williams, LendingTree, GM and Staples. In addition, she helped develop custom proposals, executed on-air and off-channel integrated marketing programs for Kmart, P&G and Sears and was instrumental in the flawless execution of numerous client events and trade shows.

Over the years, Driver continued to make her mark in marketing at both HGTV and DIY Network, inking innovative audience and brand-building partnerships with Disney Destinations, CostPlus World Market, MLBN, Bristol Motor Speedway and Old Navy, to name just a few. She helped launch brand-building experiential marketing initiatives at Mall of America, SXSW, Comic-Con and CMA Fan Fest and led a data-based initiative to streamline HGTV and DIY Network promo inventory to maximize viewership conversion and increase ratings. She also worked on the development and execution of an unconventional media buy partnership with DirecTV, a first for the cable industry.

Prior to joining SNI, Driver worked in the advertising division at Edelman Public Relations. As an account supervisor, she managed multiple accounts in categories such as healthcare, financial services, consumer packaged goods and issues advertising.   

Driver holds both a bachelor’s degree in communications and a master’s degree in business administration from the University of Tennessee, Knoxville.
 
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