Prior to this position Feinbaum led the strategy and management of all Scripps’ online properties including HGTV.com, FoodNetwork.com, DIYNetwork.com, FineLiving.com and GACTV.com. He also led its broadband channels including HGTV Pro, HGTV KitchenDesign, HGTV BathDesign, DIY Automotive, DIY Crafts, DIY Home Improvement and DIY Woodworking, as well as CRM and viewer services.Feinbaum played a key role in Scripps’ first two acquisitions, Recipezaar.com and Incando Corp, a move that enhanced the company’s interactive platforms.
Under Feinbaum’s direction Scripps Networks enjoyed a leadership position in broadband video across the websites rising from an average of 300,000 to 600,000 per month in 2004 to more than 19 million by the close of 2009. His success grew from utilizing the web as both a successful marketing tool, running online campaigns and offering sneak peeks at new programming, and a compelling content platform,with original series produced specifically for the Web and dynamic broadband channels.
Feinbaum joined E.W. Scripps Company, the former corporate parent of Scripps Networks Interactive, in 1998 as its first analyst dedicated to the Internet and new media. His first role was as director of Web services, before moving to Scripps Networks in 2000 to lead its online division. Prior to joining Scripps, Feinbaum spent time at Trader Publishing where was a project manager for AutoTrader online. He then went to work for InfiNet, a newspaper consortium tasked with putting publications online during the infancy of the Internet. Feinbaum earned his MBA from the University of Tennessee, Knoxville.