Position: Senior Vice President, Ad Sales Marketing
Laura Galietta serves as Senior Vice President of Ad Sales Marketing for Scripps Networks Interactive brands -- Food Network, Cooking Channel, HGTV, DIY Network, Travel Channel and Great American Country. She is responsible for forging strategic alliances with advertisers and leading the ad sales marketing staff for all six networks. She also oversees the development of customized multi-platform solutions for clients, designed to stimulate incremental revenue, build strong promotional relationships with network advertising partners, and create marketing partnerships that leverage sponsors’ marketing and media to drive programming, tune-in and brand awareness. Galietta and her team identify opportunities in consumer campaigns to attract advertisers to the networks and promote viewer awareness of client sponsorship of priority programs. She also manages the creative and development process for innovative marketing tools designed to help support sales’ efforts within the ad community during the upfront and scatter markets.

Prior to joining Scripps Networks in 2006, Galietta served as Vice President of Consumer Marketing at National Geographic Channel where she built awareness, distribution and promoted the network to consumers and all business constituents. She also identified channel programming priorities and developed targeted promotion and media plans to maximize viewership and drive tune-in.  

Before National Geographic, she worked at Turner Classic Movies, where she was Vice President of Strategic Partnerships and Promotions. In this role, she was responsible for developing promotional strategies and brand building partnerships for both the network and online groups to increase awarenessfor key programming initiatives. This included forging relationships with both internal entities (HBO, TimeInc. Warner Bros., AOL) and external partners (Barnes & Noble, Samsung, and movie studios such as 20thCentury Fox, Universal and Sony/Columbia). She also held positions as Director of Interactive Marketing and Director of Affiliate Marketing while at Turner.

Galietta has been an active member in Women in Cable Telecommunications and is a Class XVII graduate of its Betsy Magness Leadership Institute. She’s been named to CableFAX’s “Most Powerful Women in Cable” list three times (2010-12) and was also named one of Advertising Age’s “40 Under 40” in 2006. Galietta has also received several Cable & Telecommunications Association for Marketing and PromaxBDA awards for her work.

She received her bachelor’s degree from St. John’s University in New York City and has been an active member in CTAM and WICT for the past 15 years. She resides in Brooklyn, New York.
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