Steinlauf previously served as Executive Vice President of Ad Sales, where he successfully elevated Scripps Networks’ reputation with advertisers for being the most upscale cable network group and having the most engaged viewers of its leading brands in all of cable. He was instrumental in the creation and monetization of a plethora of integrated marketing concepts that delivered both incremental revenues for Scripps Networks Interactive and additional value for its advertisers. Scripps Networks’ ad sales and marketing teams historically rank at the top of the industry’s Beta Research Ad Executive Study for overall service, multi-platform ad opportunities and upfront presentations.
Steinlauf began at Scripps Networks in 2000 as Vice President of Ad Sales where he directed the advertising sales for HGTV and DIY Network within the Eastern region and developed strong relationships for these brands.
Prior to Scripps Networks, he served as Vice President of Ad Sales for Turner Broadcasting’s TBS and TNT networks (1992-2000) and as Director of Ad Sales at ESPN (1985-89). He began his career as a media buyer at Young & Rubicam. Steinlauf is a multiple winner of Adweek’s “Adweek 50”, a compilation of the Top 50 ad executives in all of media. He also earned the “National Television Ad Sales Executive of the Year Award” in 2007 by the Myers Report. Steinlauf is a frequent panelist at industry conferences on topics such as branded entertainment, advertising convergence and interactive television. Steinlauf is a graduate of Duke University.