Position: Senior Vice President, Strategic Development & Program Integratoin
 
Freddy James has been named Senior Vice President, Network Integrated Programming, working across all six brands to leverage programming content, on-air talent and digital programming extensions to create seamless and convergent integration opportunities. As Senior Vice President, Strategic Planning and Program Integration, James has played a key role in working with programming teams to develop integrated programming and digital partnerships on HGTV, DIY Network and Great American Country, and will now work additionally with teams at Food Network, Cooking Channel and Travel Channel to drive strategic content creation across all brands.

James joined Scripps Networks in 1997 as a producer, overseeing productions such as HGTV Dream Home,White House Christmas and Rose Parade for HGTV. Since then, he has worn many hats, including Vice President of Programming for DIY Network where he launched the network’s first interactive series, Blog Cabin, and dozens of series including Desperate Landscapes and Renovation Realities. 

James returned to HGTV in early 2008 as Vice President/Site Director for HGTV.com, overseeing the daily operations and strategic direction of the website, including the site’s redesign. In this role, he directed the expansion of the popular Rate My Space application. Most recently, James served as Senior Vice President of Program Development and Production for the brand, providing strategic and creative direction for programmingcontent. Specifically, he was responsible for supervising the development and production of all series and specials, including House Hunters Renovation and Selling New York, as well as identifying new programming opportunities and genres.

In 2010, James was honored by Multichannel News as one of cable television’s “40 Under 40,” an annual list of the most innovative and influential people working in the cable television industry. He has also been a guest speaker at key industry events, including the Realscreen Summit, aTV Fest in Atlanta and TVnext in Boston.

A graduate of the E.W. Scripps Leadership Institute, James also has served as a mentor in the Scripps Networks Interactive Mentoring Program. He has participated in events such as the Women in Cable Telecommunications Speed Mentoring Breakfast for the Southeast Chapter and served as a panelist for Scripps Networks Interactive’s Foundations of Leadership program.

Before joining Scripps Networks Interactive, James worked as an editor and producer at WBIR-TV Channel 10 in Knoxville, Tenn.  He holds a Bachelor of Arts degree in communication studies from the University of Tennessee.   He is based in New York City.
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