Beth Lawrence serves as Executive Vice President of Digital Sales for Scripps Networks Interactive. In this role, she is responsible for growing revenue streams for Scripps’ portfolio of lifestyle media brands –HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country – and their respective websites. Lawrence also guides the company’s ad sales efforts relating to its mobile, broadband and video-on-demand offerings.
In a stellar career with notable media companies including The Weather Channel, Yahoo! and DoubleClick,Beth has proven to be an outstanding leader with strong industry relationships. Prior to joining Scripps Networks in 2013, Lawrence served as Executive Vice President of Advertising Sales and Media Solutions for The Weather Channel, where she had overall responsibility for sales, sales operations and media solutions for the network and its digital properties, including weather.com and The Weather Channel Mobile.
Preceding her arrival to The Weather Channel in 2010, Lawrence made her mark at Yahoo! over a seven-year run culminating in the role as Vice President of Sales, where she led a sales team that generated nearly $1 billion in annual revenue. She has also held a series of sales management positions with AOLTime Warner, where she managed the health initiative and WebMD partnership as Vice President of Sales,and with DoubleClick as General Manager of the Brand Network. Her media sales management career,which began in 1981, also includes 11 years at Gannett in print sales for USA Weekend magazine.
Lawrence holds a bachelor's degree in journalism from the University of Kentucky. She resides in New York City with her husband and twin boys.