Hulu unveiled the much-anticipated service at an event for advertisers in New York Wednesday, and Chief Executive Officer Mike Hopkins said the public can now use it in beta. The service, which will cost $40 a month, includes 50 channels, including the four major broadcast networks and a few dozen cable outlets. Most of the participating networks belong to Hulu’s parent companies, media giants Walt Disney Co., Comcast Corp., 21st Century Fox Inc. and Time Warner Inc.
Smaller cable programmers like Knoxville, Tennessee-based Scripps are jockeying for a position in this new crop of online TV services, called skinny bundles because they include fewer channels than most existing cable and satellite packages. Hulu will join a field that includes YouTube TV, AT&T Inc’s DirecTV Now, Dish Network Corp.’s Sling TV and Sony Corp.’s PlayStation Vue.
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