The Wall Street Journal
04 May 2017
Snapchat doles out creative notes to old media giants on making quick, original shows on a vertical screen for young viewers
Snap Inc.’s ambitious effort to create television-like content has old and new media companies alike clamoring to learn how to produce shows for Snapchat’s lucrative young audience.

Over the past several months, Snap has signed original show deals with NBCUniversal, Turner, A+E Networks, Discovery, BBC, ABC, ESPN, Vice Media, Vertical Networks, the NFL and Metro-Goldwyn-Mayer Inc. It is also in discussions with CBS and Fox, according to people familiar with the matter. On Thursday, Snap plans to unveil another show deal with Food Network-owner Scripps Networks Interactive, SNI which will produce offshoots of existing TV hits like “House Hunters” and “Chopped.”

Snapchat hopes to have two to three new episodes of original shows airing each day by the end of the year in the “Stories” section of the app, which displays collections of snaps from friends, as well as stories from media outlets. The shows will be three to five minutes long.

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