Adweek
04 May 2017
It's the company's third move to reach millennials this week

You may spot these two on Snapchat soon.

The number of media companies who are not creating original content for Snapchat continues to dwindle.

This morning, Scripps Networks Interactive said that it has partnered with Snap Inc. to develop and produce new shows from its biggest networks, HGTV and Food Network, which will air exclusively on Snapchat’s Discover platform. Scripps hopes the move will drive Snapchat’s millennial users to its linear networks.

Scripps and Snap Inc. first teamed up in 2015, when Food Network was one of the first publishers for the launch of Discover. Under the new deal, Food Network will continue curating and evolving its Food Network Discover content.

Read the full story here.

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