Adweek
22 March 2017
All 6 of its networks saw ratings growth last year

Chip and Joanna Gaines of HGTV's Fixer Upper

HGTV is turning two of its most popular shows into franchises: spinning off Fixer Upper with a companion show and expanding its Flip or Flop house-flipping series to five new cities.

Scripps Network Interactive is sharing the news with buyers and advertisers during its seven upfront presentations around the country, including this afternoon’s event at New York’s Alice Tully Hall in Lincoln Center.

Chip and Joanna Gaines, whose Fixer Upper is HGTV’s most watched series, with more than 4 million viewers per episode, will be on hand to greet buyers during the New York event. Called Fixer Upper: Behind the Design, the companion series will focus on how Joanna creates the designs that appear in each Fixer Upper episode.

HGTV is also going to franchise one of its other most popular shows, Flip or Flop, with five new shows set across the country.

Read the full story here.

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