08 December 2016

Food Network bot on Facebook Messenger

Brands have been upping the ante on bots and adding a new layer of consumer engagement to their strategy at a fever pace ever since Facebook enabled the conversational-tech friendly feature in April.

Food Network became the latest forward-thinking organization to join the frenzy and the over 30,000 pool of brands trying to engage with the friendly AI tech on Messenger’s billion-strong user base.

The lifestyle TV network, website and magazine is leveraging its foothold as the go-to source for foodies in search of some culinary inspiration by instantly offering recipes through chat. The concept is straightforward: simply strike a conversation with Food Network through Facebook Messenger and search by any ingredient, chef, emoji and more for over 60,000 recipes. The service is free, and no download is required.

The fairly nascent concept of bots is an interesting one that can revolutionize the consumer experience. But it hasn’t happened in a meaningful way—yet.

Read the full story here.

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